• Chapter 1

  • Chapter 2

  • Chapter 3

  • Chapter 4

  • Chapter 5

Camera

Looks

Rains is an outdoor lifestyle brand creating waterproof designs for the global citizen. Influenced by Scandinavian heritage, Rains practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in contemporary design. Never Lost is an examination of digital exploration, utilizing the Rains SS21 collection and show location as its medium.

Never Lost is a digital experience offering exploration of the Rains Spring / Summer 2021 collection through a range of multi-perspective scenarios. For an optimal viewing experience, it is recommended to connect to a stable wi-fi signal. The preferred viewing experience can be achieved by viewing on one’s desktop – or simply turning mobile devices horizontally.

Navigate between cameras with left/right arrowkeys.

Look 15

Mona wears a full look in Rains’ signature matte PU. The Boxy Tee and Pleated Trousers are punctuated by String Overcoat, in SS21’s Pearl colorway.