• Chapter 1

  • Chapter 2

  • Chapter 3

  • Chapter 4

  • Chapter 5

Camera

Looks

Rains is an outdoor lifestyle brand creating waterproof designs for the global citizen. Influenced by Scandinavian heritage, Rains practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in contemporary design. Never Lost is an examination of digital exploration, utilizing the Rains SS21 collection and show location as its medium.

Never Lost is a digital experience offering exploration of the Rains Spring / Summer 2021 collection through a range of multi-perspective scenarios. For an optimal viewing experience, it is recommended to connect to a stable wi-fi signal. The preferred viewing experience can be achieved by viewing on one’s desktop – or simply turning mobile devices horizontally.

Navigate between cameras with left/right arrowkeys.

Look 11

Caroline wears an Ultralight Longer Parka and Ultralight Show Tank constructed from the SS21 Ultralight PU fabric. The newly developed, semi-transparent SS21 pieces are both shown in Shadow Off White.