• Chapter 1

  • Chapter 2

  • Chapter 3

  • Chapter 4

  • Chapter 5



Rains is an outdoor lifestyle brand creating waterproof designs for the global citizen. Influenced by Scandinavian heritage, Rains practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in contemporary design. Never Lost is an examination of digital exploration, utilizing the Rains SS21 collection and show location as its medium.

Never Lost is a digital experience offering exploration of the Rains Spring / Summer 2021 collection through a range of multi-perspective scenarios. For an optimal viewing experience, it is recommended to connect to a stable wi-fi signal. The preferred viewing experience can be achieved by viewing on one’s desktop – or simply turning mobile devices horizontally.

Navigate between cameras with left/right arrowkeys.

  • Adam in Look 24

  • Caroline in Look 11

  • Caroline in Look 23 and Rikke Nora in Look 28

  • Ibrahim in Look 29

  • Lukas in Look 02

  • Lukas in Look 16

  • Mona in Look 25

  • Never Lost – SS21 Show Location

  • Ultralight Zip Off Parka in Shadow Blush